Achieve Your Music Dream
Discover the inspiring journey of FLYKEYS through our Brand Story. As pioneers in digital musical instruments, we specialize in developing and manufacturing high-quality portable digital pianos, digital upright pianos, and digital grand pianos, all featuring innovative piano silent systems. Learn how our passion for music and technology drives us to continually enhance your musical experience. Explore FLYKEYS' dedication to quality and innovation, harmonizing tradition with advanced technology for musicians worldwide.
Integrate music into daily life and bring excellent digital instruments into every music-loving family.
● Origin
Our start
A team full of passion and creativity.
In Guangzhou, China, a passionate and creative team began a journey driven by a deep love for music and a vision to build an internationally recognized digital musical instrument brand.
To share the possibilities of digital music with more people, the Amason team has actively participated in major international musical instrument exhibitions since 2016, bringing innovative digital instrument solutions and connecting with musicians and partners around the world.
At these exhibitions, Amason digital pianos attracted the attention of musicians and professionals through their craftsmanship and sound performance. The expressive tones and dynamic playing experience inspired the creation of FLYKEYS—a brand built around the concept of "flying keys," representing the passion for music, innovation, and dedication to quality craftsmanship.
Over time, FLYKEYS has continued to innovate, developing digital pianos with diverse designs and advanced features while exploring new possibilities in digital musical instruments. Through years of development, FLYKEYS has grown into an international digital musical instrument brand, inspiring musicians and partners worldwide to discover the endless possibilities of music.
● Milestone
The Journey
Over 60 years of acoustic piano manufacturing experience provides a strong foundation for developing high-quality digital pianos.
2008
Guangzhou Pearl River Piano Group invested in and established Pearl River Amason Digital Musical Instrument Co., Ltd. to develop its digital musical instrument business.
2009
Signed a strategic technical cooperation agreement with VISCOUNT from Italy.
2010
Successfully obtained CCC (China Compulsory Certification) and other relevant certifications, with the first batch of products entering the Chinese market.
2011
At the Guangzhou New Year Concert, the Paul Mauriat Orchestra selected the Amason digital grand piano for its performance.
2012
Amason obtained ISO 9001 quality management system certification.
2013
Amason obtained the "High-tech Enterprise Certificate" from the Ministry of Science and Technology of China.
2014
Hired the international experts such as Mr. Muto Naotaka and Mr. Iijima Masakatsu, who have more than 30 years of rich experience in the industry, accelerating Amason's progress towards an international enterprise.
2015
Established strategic technical cooperation with KORG, a Japanese musical instrument company, and launched the PRK series digital pianos.
2016
Hosted the first Amason Award International Popular Piano Competition.
2017
The new product launch conference of the fourth-generation sound source digital piano of Amason was held, which achieved a new breakthrough in Amason's digital musical instrument technology.
2018
Successfully listed on the National Equities Exchange and Quotations (NEEQ), with stock code 872752. FLYKEYS digital pianos were selected as official instruments for major events in China, including the 2018 CCTV Spring Festival Gala and New Year Benefit Concert.
2019
Successfully listed on the National Equities Exchange and Quotations (NEEQ), with stock code 872752. FLYKEYS digital pianos were selected as official instruments for major events in China, including the 2018 CCTV Spring Festival Gala and New Year Benefit Concert.
2020
Established a new international brand of digital musical instruments—FLYKEYS.
2021
Honored with the "Top Ten Technological Enterprises in the Chinese Musical Instrument Industry" certificate.
2022
The fourth “Amason Award” Pop Piano International Competition was grandly launched. The competition area covers the United States, Singapore, Canada, Australia, mainland China, and other countries and regions.
2023
The launch ceremony of the Amason intelligent app was held, and the intelligent practice software was officially launched.
● Our Vision
To be the TOP 1 Chinese digital musical instrument brand and enter the international top list.
● Our Mission
Innovation in music, inspiration in life.
Providing superior-quality smart musical instruments to music lovers around the world!
FLYKEYS' mission is to consistently make it easier for everyone to enjoy life and the joy of music every day. To accomplish this, we know that our workforce must reflect our diverse global customer base.
We partner with diverse community organizations and academic institutions to connect with members, students, and alumni spanning a wide range of backgrounds and geographies. We are constantly innovating and supporting big ideas—wherever they come from. We never settle when it comes to fostering diversity, equity, inclusion, and a sense of belonging at FLYKEYS.
● Core value
Gratefulness, Concentration, Innovation
Never Settle, Think Deeper, Get It Done.
Be grateful
Stay grateful, act with humility, and appreciate our users, partners, and employees.
Be attentive
Focus on every detail of digital musical instrument development and manufacturing, building a reputation for quality and reliability.
Innovation
The spirit of innovation is our driving force to meet challenges and keeps the Amason team vigorous.
Culture and values
Our culture and values define who we are and guide our long-term development.
Think Deeper
We value logic, analysis, and thoughtful decision-making. We explore every detail to understand problems deeply and create effective solutions.
Sustainable development
We are committed to sustainable manufacturing practices, reducing environmental impact through responsible production and continuously exploring greener solutions with our partners and customers.
Craftsmanship and Innovation
Spirit of Craftsmanship, Commitment to Innovation.
Each Amason employee carries forward Pearl River's piano-making heritage while embracing innovation and continuous improvement. We pursue excellence, ensuring every FLYKEYS digital piano reflects careful engineering and refined craftsmanship.
By combining traditional piano-making techniques with advanced technology, we deliver exceptional sound quality and realistic playing experiences. Advanced manufacturing capabilities and innovative technologies enable FLYKEYS digital pianos to deliver distinctive performance and stand out in the global market.
Sustainability and Ethical Practices
Using environmentally friendly and renewable resource materials.
Amason has an international standard production line and has obtained environmental management system certification and occupational health and safety management system certification.
We respect and appreciate employees from different backgrounds, provide them with a good working environment and resources, and create industry-leading solutions.
We practice our commitment to sustainable development and ethical business and use environmentally friendly and renewable resource materials to make products.
FLYKEYS products have passed ISO 9001:2015 international quality management system certification, EU certification, etc.
Global Customer Recognition
Trusted by customers worldwide.
Every FLYKEYS digital musical instrument undergoes strict quality inspections and multiple testing procedures before delivery to ensure reliable quality and performance.
FLYKEYS products are exported to markets across Europe, North America, Asia, and other regions, gaining recognition from customers and industry professionals for their quality, innovation, and craftsmanship.
Music Education and Social Responsibility
Contribute to improving artistic literacy.
Driven by our passion for music and innovation, FLYKEYS develops digital musical instruments that provide inspiring and accessible musical experiences for people worldwide.
We continue to create innovative products and contribute to the advancement of the digital musical instrument industry, helping more people discover the joy and possibilities of music.
We believe that technological progress will make digital musical instruments more accessible and play an important role in modern music creation, education, and entertainment.
If you are interested in our products and willing to cooperate with us as a business partner, we sincerely invite you and look forward to working together to explore the possibilities of music and bring excellent digital instruments to the world.
Let us connect the world with music and change the future with innovation!
Looking Forward
Continuing innovation for the future of music.
Driven by our passion for music and innovation, FLYKEYS continues to develop digital musical instruments that provide inspiring and accessible music experiences for users worldwide.
In the future, FLYKEYS will continue to introduce innovative products and contribute to the advancement of the digital musical instrument industry.
We believe that technological advancement will make digital musical instruments more accessible and play an increasingly important role in music education, performance, and creative expression.
We look forward to partnering with global brands, distributors, and musicians to explore new possibilities in digital music. Together, we can connect people through music and create new possibilities through innovation.
Pursue excellent quality, create infinite value.
To provide the superior quality digital instruments for every music fans.
We love life! We love music!
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- AMASON
Achieve Your Music Dream
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- FLYKEYS
Join FLYKEYS
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Address: No. 38 Xiangshan Avenue, Zengcheng Economic And Technological Development Zone, Guangzhou, China.
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